Tech & Business

“Will the trains cooperate?,” Trains Magazine, August 11, 2017
Why one town asked CSX not to run during the August 21st total solar eclipse.

“Logo Designs for the Total Solar Eclipse,” HOW Magazine, August 8, 2017
August 21st, the Great American Eclipse stretches crosses from Oregon to South Carolina. Along the way, small towns are designing logos to differentiate why tourists should view it there.

“The Business Case for Accessibility in Web Design,” HOW Magazine, June 8, 2017
Four ways to help your boss understand why website accessibility for the disabled is smart and responsible.

“The Trump (Non) Effect,” MultiLingual Magazine, June 2017
Despite appearances, President Trump’s new immigration policy has not affected the translation business.

“Is Technology Too Good for an Old-School Test of Einstein’s Relativity?,” Discover, May 5, 2017.
Testing Einstein’s theory of relativity required better imaging tech. But now that digital photography is here, it’s messing up the test.

“A Flawed Decision on TransPerfect,” Crain’s New York, April 28, 2017
An op-ed on the Delaware Supreme Court’s decision to force TransPerfect’s owners to sell the business.

“What’s in a Name?,” MultiLingual Magazine, March 2017
How the name your startup chooses impacts its capability for global expansion.

“Tampa Bay Transportation Agency Partners With Ride App Startup,” Next City, March 1, 2017
Tampa Bay Area Regional Transportation Authority (TBARTA) is partnering with children’s ride share app PikMyKid to lessen Florida traffic.

“Trump Presidency Presents D.C. Personal Stylists With New Political Challenge,” DC Inno, January 17, 2017
Why Trump’s election means personal stylists must now consider political-preference when purchasing clothes for their clients.

“How Visual Search Enhances Story,” Huffington Post, October 5, 2016
Article on how a new visual search engine operating in streaming video lets the user connect with tv shows new and old.

“OTT VOD Measurement No More Fallible Than Nielsen’s TV Diary” Multichannel News, August 24, 2016
Op-ed explaining why video-on-demand viewership data may be more accurate than you think.

“Applying OTT Strategy to Innovation Adoption Lifecycle” Multichannel News, June 9, 2016
Op-ed positioning over-the-top along Rogers’ Innovation Adoption Lifecycle and projecting a timeline for future streaming video advances.

“Statistics Spotlight Choices, But Don’t Explain Behavior” Multichannel News, March 3, 2016
Op-ed examining the real-life, human behavior behind over-the-top viewing statistics presented in IAB’s 2016 Digital Consumption Trends Report.

“Localizing TV Apps,” tcworld, May 2015
Article shares 6 areas in which localizing apps for television is dramatically different than for mobile.

“Hotelling’s Law,” MultiLingual Magazine, March 2015
On the pros and cons of product differentiation.

Human or machine translation for your international business communications?,” Trade Ready Canada, August 4, 2014

“The how of mobile localization,” MultiLingual Magazine, December 2014
How mobile’s growing prominence affects what and how apps are translated.

“Website Localization: 3 Basic Principles,” User Experience MagazineNovember 2014 (published in both English & Spanish)
How to design your website for users from any language, any culture, anywhere by using three basic user experience principles.

Four do’s and don’ts for getting quality international business translation,” Trade Ready Canada, June 4, 2014.

“A tale of two toothbrushes,” MultiLingual Magazine, June 2014
On innovation and disruption, comparing Smartling’s growth in the translation industry to recent shake-ups in the dental hygiene industry.

“Training for the real world,” MultiLingual Magazine, December 2013
On global shifts in training Millennials for today’s job market.

“Listen up, translation, women are talking,” MultiLingual Magazine, October/November 2013
On the role women-owned business certification and supplier diversity will play in corporate translation purchasing.

“Now accepting bitcoin,” MultiLingual Magazine, July/August 2013
The possible future of Bitcoin as international currency.

“The melodrama of toasters and MT,” MultiLingual Magazine, April/May 2013
A comparison of how “Downton Abbey” characters react to new technologies and the translation industry’s hesitancy to embrace machine translation.

“Untangling the deemed export mess,” MultiLingual Magazine, December 2012
Unraveling the US laws on deemed exporting.

“Better business through transparency,” MulitLingual Magazine, September 2012
A study of how trust impacts time and cost.

“Tapping into the Macrotrends,” MultiLingual Magazine, March 2012
On the need to better understand the impact societal macrotrends have on micro-industry.

Rock Your Business: 33 Marketing Ideas from Today’s Top Marketers (Marketing in Progress, 2011); Brett Duncan, editor.
Contributed the essay “Lay Off the Social Media” to this anthology of marketing tips for entrepreneurs.

“Being the Only B,” Stanford Social Innovation Review, May 2011
An inside look at running the only certified B Corporation in the Commonwealth of Kentucky. Article reprinted June 17, 2011 in The Philanthropy News Digest.

“Linking in and facing off,” MultiLingual Magazine, April 2009
A guide to using social media in the localization industry.

“Blackhawk Bakery,” Paducah Life, August 2001
Profile of the bakery that makes “America’s Favorite Dinner Roll.”