Tech/AI/Business

“With ‘Office Calls,’ Employees Can See a Doctor at Work,” Society for Human Resource Management (SHRM.org), July 11, 2018 (co-written with Steve Miller)
Midsize employers turn to telemedicine and concierge health to bring doctors onsite.

“3 Considerations When Training a Chatbot,” CMSWire, July 10, 2018
Think training a chatbot is easy? Think again.

“6 Ways Facebook Uses AI,” CIO, June 8, 2018
Facebook uses artificial intelligence to identify porn, protect Mark Zuckerberg, and (someday) connect to your brain waves.

“4 Tips to Help International Websites Be More Profitable and Deliver Better User Experience,” CMSWire, June 8, 2018
Generating global revenue takes more than just translation. Full website localization converts everything on the page with meaning.

“5 Tips to Thwart Medical Device Attacks,” CSO, May 31, 2018
How to lower the risk of a medical device cyberattack.

“How Facebook Protects Data with Physical Security,” CSO, May 30, 2018
How Facebook uses building architecture and global security to put physical protection between its servers and the public.

“Can a Hospital Room Be Hacked?,” U.S. News & World Report, May 25, 2018
Cyberattacks on medical devices could mean a myriad of problems for hospitals and other health care providers.

“What Is Cyber Resilience? Building Cybersecurity Shock Absorbers for the Enterprise,” CSO, May 7, 2018
Cyber resilience is a measure of how well an organization can operate its business during a data breach or cyber attack.

“Branding InfoSec: Why Security Should Consider Its Own Internal Advertising Campaign,” CSO, May 1, 2018
To help other departments understand security’s importance, Finning International launched a marketing campaign.

“Client Talk: Marriott International, Inc,” MultiLingual Magazine, May/June 2018
Hotel conglomerate Marriott International, Inc talks translation purchasing. [Subscription required.]

“How Many Tech Execs Does Your Board Really Need?,” CIO, April 26, 2018
From CIO to CSO to CTO, there’s no shortage of tech titles to choose from. But does your company really need all these roles?

“How Lean Development Improved Software Security at Fannie Mae,” CSO, April 25, 2018
Continual improvement methodologies strengthen security, shorten dev cycles, and help the c-suite see infosec’s value.

“Do Your Words Deter Women?,” Society for Human Resource Management (SHRM.org), April 24, 2018
Certain phrases may keep women from applying for a job and slow down time-to-hire.

“What Cities Need to Know About Chatbots and Data Security,” Route Fifty, April 18, 2018
Chatbots make city services more efficient, but are they safe to use?

“The Secrets to Beating an Applicant Tracking System (ATS),” CIO, April 17, 2018
Error-prone applicant tracking systems kill 75% of job seekers’ chances as soon as they submit their resumes. This article reviews how to get yours past the system.

“Adobe’s CSO Talks Security, the 2013 Breach, and How He Sets Priorities,” CSO, April 12, 2018
Brad Arkin intends to make sure one of history’s biggest data breaches doesn’t happen again.

“The Deep Dish on Papa John’s Approach to In-Country Review,” MultiLingual Magazine, April 12, 2018
In this online supplement to a print article profiling Papa John’s translation practices, the company’s director of international training shares how translations are reviewed.

“5 Myths of API Security,” CSO, April 9, 2018
In light of Panera Bread’s API-related data breach, here what’s true about protecting application programming interfaces.

“Personal Happiness Tech as an Employee Benefit,” Society for Human Resource Management (SHRM.org), April 3, 2018
Apps designed to make people happy are now selling to HR.

“Client Talk: Papa John’s,” MultiLingual Magazine, April 2018
Pizza chain Papa John’s International talks translation purchasing. [Subscription required.]

“Who Says You Can’t Buy Happiness?,” Delta Sky, April 2018
American investors are sinking millions of dollars into apps designed to improve your state of mind. (Print-only.)

“The Human Side of Implementing AI,” CIO, March 28, 2018
How to navigate unrealistic expectations about what AI can do and address change management issues from its implementation.

“Adobe Announces a New, Potentially Horrifying Level of Personalization,” MultiLingual Magazine, March 27, 2018
How the unified profile concept discussed at Adobe Summit affects localization marketing — and may be borderline creepy. [Same-day event coverage.]

“Third-Party Security Vetting: Do It Before You Sign a Contract,” CSO, March 12, 2018
How security can ensure all vendors and partners, even those not controlled by IT, meet the organization’s security standards.

“Human Resources Has a New Focus: Making Millennials Feel Included and Loved,” Quartz, March 2, 2018
A look at inclusivity and appreciation chatbots for Millennial workers.

“What Is Natural Language Processing? The Business Benefits of NLP Explained,” CIO, March 1, 2018
Natural language processing is a branch of AI that enables computers to understand, process, and generate language just as people do — and its use in business and society is rapidly growing.

“Can Telemedicine Be Both Cost Efficient and High Quality?,” U.S. News & World Report, February 28, 2018
Health insurance companies encourage patients to turn to apps to save money, but some patients end up not getting the care they need.

“Soon You’ll Be Able to Ask an Agrirobot, How Do You Like Them Apples?,” The New Food Economy, February 20, 2018
How two agricultural robots that harvest apples and coffee cherries could change the future of farming.

“Viewpoint: AI Says I Have a 12% Chance of Succeeding at My Job,” Society for Human Resource Management (SHRM.org), February 20, 2018
Neurological pattern matching vets job applicants, but how well?

“The Fight Against Flight,” Human Resource Executive, February 9, 2018
How DocuSign and others use machine learning to predict if and when job applicants will quit.

“5 Ways Your Recruiting Process Is Broken — And How to Fix It,” CIO, February 9, 2018
Software engineers share the top five ways employers are failing at recruiting — and how they can fix the problem.

“Will the End of Net Neutrality Be a Security Nightmare?,” CSO, January 26, 2018
Effects of the net neutrality repeal are hard for information security professionals to predict.

“Robots Will Control Everything You Eat,” Science News for Students, January 25, 2018
An article to help children understand the increasing role of robotics in agriculture.

“Can AI Predict When That New Hire Will Quit?,” CIO, January 24, 2018
New pattern matching tech takes aim at predicting how long new hires will stay, potentially saving employers billions per year. But has AI really cracked the code on employee retention?

“Out-of-State Options,” Kentucky Living, December 28, 2017
Kentucky Tier II automotive manufacturers find economic opportunity in selling parts out of state. Sidebar article to accompany “What Drives Kentucky,” a larger feature in the same issue co-written with Joe Arnold.

“Security Platform or Best of Breed? There’s Only One Answer,” CSO, December 20, 2017
Limited resources and software as a service (SaaS) sales culture force security professionals into a best of breed strategy for infrastructure.

“4 Business Applications for Natural Language Processing,” CIO, December 14, 2017
Four natural language processing business applications being developed today that all workplaces will use tomorrow. (Article translated into Korean.)

“Redefining Perimeter Network Security: The Future Is a Hybrid,” CSO, December 4, 2017
As information pushes further into the cloud, the role of perimeter security is changing. It will become part of a multifaceted solution for network security. (Article translated into Korean for CIO Korea.)

“Computers Can Translate Languages, but First They Have to Learn,” Science News for Students, November 30, 2017
A primer for middle school students that explains how machine translation works.

“New Technologies Take Aim at IT’s Diversity Problem,” CIO, November 22, 2017
Female entrepreneurs are designing new tools to mitigate bias in hiring, company culture, and decision making. (Article translated into Korean.)

“Could Software Stop School Shootings?,” Fast Company, November 10, 2017 (with reporting by Alex Pasternack)
Panic button apps and AI could keep kids safer from shootings, but there are many non-technological problems to solve first.

“Data Breached in Translation,” CSO, November 9, 2017
(2018 Azbee Silver Award of Excellence for New England Web Feature Articles from the American Society of Business Publication Editors)
Online language translation software caused a data leak at Statoil. Use these best practices to keep your translated information secure.

“The Next Frontier?,” Human Resource Executive, October 16, 2017
A look at how natural language processing (NLP) technology is transforming HR.

“How an IFRAME Element Impacted Hurricane Irma Victims,” HOW Magazine, October 5, 2017
HTML code element IFRAME and translation management systems don’t play nicely.

“Client Talk: HeraldPR,” MultiLingual Magazine, October/November 2017
A boutique PR agency discusses its translation purchasing decisions.

“How to Protect Chatbot Data and User Privacy,” CSO, September 26, 2017
Employees and customers enter sensitive information during chatbot sessions. This article explains how to minimize the security and privacy risk. (This article was reprinted in ITworld and translated into Korean for CIO Korea.)

“Chatbots at Work: Office 365’s Latest Collaboration Effort,” Redmond Magazine, August 30, 2017 (co-written with Jeffrey Schwartz)
How Microsoft Teams affects the future of the chatbot landscape.

“Will the Trains Cooperate?,” Trains Magazine, August 11, 2017
Why one town asked CSX not to run during the August 21st total solar eclipse.

“Logo Designs for the Total Solar Eclipse,” HOW Magazine, August 8, 2017
August 21st, the Great American Eclipse stretches crosses from Oregon to South Carolina. Along the way, small towns are designing logos to differentiate why tourists should view it there.

“The Business Case for Accessibility in Web Design,” HOW Magazine, June 8, 2017
Four ways to help your boss understand why website accessibility for the disabled is smart and responsible.

“The Trump (Non) Effect,” MultiLingual Magazine, June 2017
Despite appearances, President Trump’s new immigration policy has not affected the translation business.

“Is Technology Too Good for an Old-School Test of Einstein’s Relativity?,” Discover, May 5, 2017.
Testing Einstein’s theory of relativity required better imaging tech. But now that digital photography is here, it’s messing up the test.

“A Flawed Decision on TransPerfect,” Crain’s New York, April 28, 2017
An op-ed on the Delaware Supreme Court’s decision to force TransPerfect’s owners to sell the business.

“Where No Broadcaster Has Gone Before,” TVTechnology, April 6, 2017
Together with the NASA Space Grant Consortium, a professor at Montana State University works to livestream a total solar eclipse from near-space for the very first time.

“What’s in a Name?,” MultiLingual Magazine, March 2017
How the name your startup chooses impacts its capability for global expansion.

“Tampa Bay Transportation Agency Partners With Ride App Startup,” Next City, March 1, 2017
Tampa Bay Area Regional Transportation Authority (TBARTA) is partnering with children’s ride share app PikMyKid to lessen Florida traffic.

“Trump Presidency Presents D.C. Personal Stylists With New Political Challenge,” DC Inno, January 17, 2017
Why Trump’s election means personal stylists must now consider political-preference when purchasing clothes for their clients.

“How Visual Search Enhances Story,” Huffington Post, October 5, 2016
Article on how a new visual search engine operating in streaming video lets the user connect with tv shows new and old.

“OTT VOD Measurement No More Fallible Than Nielsen’s TV Diary” Multichannel News, August 24, 2016
Op-ed explaining why video-on-demand viewership data may be more accurate than you think.

“Applying OTT Strategy to Innovation Adoption Lifecycle” Multichannel News, June 9, 2016
Op-ed positioning over-the-top along Rogers’ Innovation Adoption Lifecycle and projecting a timeline for future streaming video advances.

“Statistics Spotlight Choices, But Don’t Explain Behavior” Multichannel News, March 3, 2016
Op-ed examining the real-life, human behavior behind over-the-top viewing statistics presented in IAB’s 2016 Digital Consumption Trends Report.

“Localizing TV Apps,” tcworld, May 2015
Article shares 6 areas in which localizing apps for television is dramatically different than for mobile.

“Hotelling’s Law,” MultiLingual Magazine, March 2015
On the pros and cons of product differentiation.

Human or Machine Translation for Your International Business Communications?,” Trade Ready Canada, August 4, 2014

“The How of Mobile Localization,” MultiLingual Magazine, December 2014
How mobile’s growing prominence affects what and how apps are translated.

“Website Localization: 3 Basic Principles,” User Experience MagazineNovember 2014 (published in both English & Spanish)
How to design your website for users from any language, any culture, anywhere by using three basic user experience principles.

Four Do’s and Don’ts for Getting Quality International Business Translation,” Trade Ready Canada, June 4, 2014.

“A Tale of Two Toothbrushes,” MultiLingual Magazine, June 2014
On innovation and disruption, comparing Smartling’s growth in the translation industry to recent shake-ups in the dental hygiene industry.

“Training for the Real World,” MultiLingual Magazine, December 2013
On global shifts in training Millennials for today’s job market.

“Listen up, Translation, Women Are Talking,” MultiLingual Magazine, October/November 2013
On the role women-owned business certification and supplier diversity will play in corporate translation purchasing.

“Now Accepting Bitcoin,” MultiLingual Magazine, July/August 2013
The possible future of Bitcoin as international currency.

“The Melodrama of Toasters and MT,” MultiLingual Magazine, April/May 2013
A comparison of how “Downton Abbey” characters react to new technologies and the translation industry’s hesitancy to embrace machine translation.

“Untangling the Deemed Export Mess,” MultiLingual Magazine, December 2012
Unraveling the US laws on deemed exporting.

“Better Business Through Transparency,” MulitLingual Magazine, September 2012
A study of how trust impacts time and cost.

“Tapping into the Macrotrends,” MultiLingual Magazine, March 2012
On the need to better understand the impact societal macrotrends have on micro-industry.

Rock Your Business: 33 Marketing Ideas from Today’s Top Marketers (Marketing in Progress, 2011); Brett Duncan, editor.
Contributed the essay “Lay Off the Social Media” to this anthology of marketing tips for entrepreneurs.

“Being the Only B,” Stanford Social Innovation Review, May 2011
An inside look at running the only certified B Corporation in the Commonwealth of Kentucky. Article reprinted June 17, 2011 in The Philanthropy News Digest.

“Linking in and Facing Off,” MultiLingual Magazine, April 2009
A guide to using social media in the localization industry.

“Blackhawk Bakery,” Paducah Life, August 2001
Profile of the bakery that makes “America’s Favorite Dinner Roll.”